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NIKE

Take a look around the room. How many people are wearing Nike? Millions of items of Nike sportswear are sold every year, and the company is now the world’s biggest sportswear manufacture.

The company whose name is pronounced Nye_kee has come a long way from its small origins in the US state of Oregon. The company was named after the Greek goddess of victory and made its first shoes back in the 1970s.

Nowadays Nike is known for its clever advertising campaigns, using the world’s best known sportsmen and women.

In the eighties and nineties, basketball legend Michael Jordan made a series of adverts for the company and in 1997, golf star Tiger Woods was paid $40 million to star in another series of adverts.

A sign of the company’s fame is that the word doesn’t appear on the company’s products. The famous Nike tick is recognized all over the world. It was created by a designer who received just $35 for the idea!

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